On November 16, 2022, Quirk’s Media hosted its Wisdom Wednesday webinar series including webinars from Zinklar, Entropik Tech and quantilope. Sessions by Gatorade/PepsiCo and The J.M. Smucker Company were shared as well. 

Here are some of the key takeaways from each session. To watch the November sessions or any other previous Quirk’s-hosted webinars, visit our video archive.

This webinar included a panel of three people: Luciana Procopio, manager of insight strategy, Panasonic Europe; Vanessa Bougla, head of insights, Avanti West Coast U.K.; and Helen Dunnington, voice of the customer manager, Avanti West Coast. Zinklar’s CMO, Ignasi Fernández was the moderator. 

The group discussed how each company was combating the changes in the global economies and their markets. All the organizations discussed using a hybrid model of internal and external research to better understand why spending has shifted in their markets. 

The panelists also offered advice around planning for changes to the global economy. Procopio explained how Panasonic has pivoted recently. She recommended thinking of all possible scenarios and creating a plan for each. That way no matter what happens the organization is ready. 

Dunnington said it's more important than ever to listen and deliver on what your customers are telling you. Bougla recommended checking industry sources to stay ahead of the game. 

John Crouch, vice president of sales, Entropik Tech, gave a presentation on how the company has changed the game when it comes to using qual and quant research on behavioral studies. The secret ingredient? AI. 

One quote really stuck out to me: “Kind of accurate isn’t kind of useful.”  Researchers must stay focused on conducting accurate research so that it is the most useful possible for clients. 

This webinar was easily my favorite of the day. Mike De Gagne, senior vice president of sales, quantilope a...