Editor's note: SSI gave a webinar on the power of CATI in the online research age on June 19, 2013. Duration 51:24.
Live telephone interviewing holds an advantage over online research in many cases – if you know what to look for. CATI lets you target your community – down to the block and street and it can be a cost-effective solution for hard-to-reach groups when paired with online methodologies. Aren Sorensen, associate vice president, client delivery, at SSI will demonstrate how pairing the right phone sample with live interviewing yields better research results. Using three case studies, Aren will show that CATI is a great choice for: