The marketing research and insights industry dug into a variety of topics this year, from discussions on employee turnover, staffing shortages and quiet quitting, to better understanding what it really means to conduct inclusive research. Interested in checking out Quirk’s most popular magazine and e-newsletter articles published this year? We went back to our archive and compiled a few of the most-viewed articles of 2022.*
(listed in no particular order)
To do our jobs as insights professionals we need to understand how human behavior is changing – and to ensure we are keeping up with these changes we must do everything we can to incorporate inclusive and diverse perspectives in market research. If we continue to rely on standard demographic collection methods, we will fall short of allowing people to express and define their diverse identities in an accurate way. In particular, allowing study participants to capture their true identity is increasingly important – this is especially true among younger generations. Read more.
When I was 10 years old, my father gave me a camera. This gift ultimately led to a career creating images of people that show them as people first – vs. a category or diagnosis.
Photovoice is a qualitative tool that puts the power of the camera in the hands of the individuals researchers are trying to understand. It allows research subjects to give voice to their own experiences through the images they create. Read more.
COVID-19 has had a profound effect on almost all phases of life. Marketing research is not exempt. B2B researchers on both the client side and the supplier side have felt the burdens of new challenges to obtaining quality research results necessary to guide sound decision-making.
High rates of employee turnover and staffing shortages, coupled with reduced discretionary time on the job to do things like complete surveys, mean that a precise...