Editor's note: Quantilope gave a webinar on the future of technology in market research on December 7, 2022 as part of Wisdom Wednesday.
2022 has been rocky to say the least. From internal budget cuts to shifting consumer needs, high inflation alongside a rocky economy has created an incredibly complex time for brands. For insights professionals in particular, this means fundamentally shifting your approach to market research.
Join quantilope’s Co-Founder and CGO, Thomas Fandrich, as he discusses the current state of best-in-class research technology and how leading brands are adopting research tech to stay ahead.
This session will review how research tech competes with traditional agencies to drive efficiencies while saving up to 80% on research budgets. Thomas will also review what’s coming next in research technology from automated topic modeling to mobile conjoint.